Intelligent People Ltd

Head of Digital Conversion

England, London, West London
£55000 - £65000 per annum + amazing company and benefits
30 Oct 2018
27 Nov 2018
Marketing Disciplines
Digital / Online Marketing
Industry Sector
Digital / Online
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Job Role
A Head of Conversion / Conversion Manager / Head of CRO is required for a leading Travel organisation as they embark on a digital transformation, being responsible for the user journey and improving the onsite and app conversion rate.

The Head of Conversion / Conversion Manager / Head of CRO will live and breathe user experience, keep up to date with the latest devices and best practices in UX. The successful candidate will have a few years' experience in using a CRO tool like Optimizely and can identify gaps in performance using tools like GA and employ creative solutions to improve overall conversion rate.

We're looking for a Head of Conversion / Conversion Manager / Head of CRO who is a UX rising star who would relish the opportunity to own the vision and UX/CRO strategy for a well-known travel brand.

The Head of Conversion / Conversion Manager / Head of CRO will be responsible for:
* Owning the conversion rate metric across the business and ensure the daily conversion rate target is being hit.
* Tracking and interpret user behaviour
* Identify new conversion opportunities across the site to enhance commercial returns.
* Work with Product Development, content and marketing teams to enhance user experience.
* Identify & test new technologies and practices to improve conversion rate performance, free growth, consumer engagement, delivery against key metrics.
* Feed insight into the Commercial, acquisition and retention marketing functions to build deals and offers to drive performance.

The Head of Conversion / Conversion Manager / Head of CRO will:
* Have 2-3 years in digital analytics and data/insights
* Have excellent knowledge of how to manage CRO programs
* Expert use of customer experience platforms, eg Optimizely, and Google Analytics
* Excellent communication & interpersonal skills
* Excellent academics (or equivalent work experience)
* A passion for creating a great user experience

This is a fantastic opportunity for an experience Conversion professional to make a real impact to a household name at a hugely exciting time of transformation.

Intelligent People are a Head of Conversion specialist recruitment agency.

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