PPC/SEO Manager

Recruiter
Headliners
Location
East Sussex
Salary
TBC
Posted
30 Oct 2018
Closes
27 Nov 2018
Ref
HDLR 2319
Marketing Disciplines
Digital / Online Marketing, PPC, SEO
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
Job Role
PPC Manager

2319 - PPC/SEO Manager – East Sussex – Perm

We are looking for an experienced PPC/SEO Manager to maximise revenue and profit for our clients’ online channel and specifically manage PPC acquisition/Adwords account to deliver customer-focused, profitable multi-category campaigns and take ownership of technical SEO.

Responsibilities:

Take ownership of bid management and optimisation of all PPC campaigns to agreed campaign/profitability targets

Deliver PPC and organic performance reporting and insight to ecommerce manager

Write/create all PPC ads for new products and optimize copy on existing

Manage the shopping feed and campaigns to agreed targets and profitability, ensuring full visibility of product line

Manage the retargeting brand and product campaigns to agreed targets and profitability, create advertisements in line with agreed brand identity

Monitor and report on competitor activity across the paid space

Implement quarterly SEO/technical reviews, identifying actions required and prioritising work with the ecommerce manager and web developer

Implement actions from the technical SEO report

Monitor keyword performance across paid and organic search, researching and reporting on trends in demand

Monitor the site for broken links and regularly ensure all key pages are working correctly

Update website content in line with campaign plan – banners, graphics, curated pages

Upload new product information across UK, German & French websites

Prepare and implement a consumer email programme in line with campaign plans and as advised by the ecommerce manager.  Brief internal designer on graphic requirements.

Report on email campaign performance – volume, open, click and conversion rates. 

Personal Requirements


Highly numerate with advanced Excel experience
Ability to interpret and analyse large amounts of complex data from multiple

Experience of managing multiple PPC, shopping and retargeting campaigns

Technical Requirements

Thorough understanding and experience of all PPC techniques

Experience of email marketing - Campaign Monitor preferable

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