2319 - PPC/SEO Manager – East Sussex – Perm
We are looking for an experienced PPC/SEO Manager to maximise revenue and profit for our clients’ online channel and specifically manage PPC acquisition/Adwords account to deliver customer-focused, profitable multi-category campaigns and take ownership of technical SEO.
Take ownership of bid management and optimisation of all PPC campaigns to agreed campaign/profitability targets
Deliver PPC and organic performance reporting and insight to ecommerce manager
Write/create all PPC ads for new products and optimize copy on existing
Manage the shopping feed and campaigns to agreed targets and profitability, ensuring full visibility of product line
Manage the retargeting brand and product campaigns to agreed targets and profitability, create advertisements in line with agreed brand identity
Monitor and report on competitor activity across the paid space
Implement quarterly SEO/technical reviews, identifying actions required and prioritising work with the ecommerce manager and web developer
Implement actions from the technical SEO report
Monitor keyword performance across paid and organic search, researching and reporting on trends in demand
Monitor the site for broken links and regularly ensure all key pages are working correctly
Update website content in line with campaign plan – banners, graphics, curated pages
Upload new product information across UK, German & French websites
Prepare and implement a consumer email programme in line with campaign plans and as advised by the ecommerce manager. Brief internal designer on graphic requirements.
Report on email campaign performance – volume, open, click and conversion rates.
Highly numerate with advanced Excel experience
Ability to interpret and analyse large amounts of complex data from multiple
Experience of managing multiple PPC, shopping and retargeting campaigns
Thorough understanding and experience of all PPC techniques
Experience of email marketing - Campaign Monitor preferable
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