Brand Executive, healthcare

Location
London (City of), London (Greater)
Salary
£25 - 30k plus benefits
Posted
07 Nov 2018
Closes
05 Dec 2018
Ref
141118
Industry Sector
Healthcare
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Client Side

The company

Our client is a pioneer in their field of healthcare. Their treatments are more patient-friendly, improve safety and increase affordability. They combine of all this with delivering excellent success .They are shifting the medical practice of their entire industry and transforming the sector. They’re on an amazing journey, tripling the size of the company in the last 3 years and new centres. They have an ambitious 3-year expansion plan and require a similarly ambitious new team member, who will be excited about getting involved in their world

The role

The purpose of this position is to support the marketing team and Head of Marketing. The role requires you to work closely with the digital marketing manager, and external agencies. You should have an excellent writing style and some digital experience especially with content and email campaigns. The role will suit someone who wants to work in a fast-paced commercial environment where the focus is on continually optimising acquisition and conversion. You will work on your own initiative as they appreciate great ideas but also be a dynamic team player.

Duties include:

  • Work with and support the Marketing team to deliver the Marketing Strategy
  • Responsible for company social media activity, creating content and monitoring reach and brand presence.
  • Creation of content plan- delivering engaging content for the website, social media and marketing collateral
  • Support the planning and promotion of open events
  • Manage all print buying 
  • Support the execution of review/testimonial strategy
  • Lead event planning (Fertility Show, etc.)
  • Monitor and report on competitor activity
  • Regularly update CMS
  • Liaise with our external agencies
  • Assisting the wider team with ad-hoc duties

Experience:

You will have experience in a similar role, either in- house or agency.

You should have a passion for writing clear, concise, credible copy. You may even have your own blog.  

You will have experience in working with multiple social media channels and analysing/reporting on engagement levels.

Have an ability to think creatively, with a flair for content production and analysing what works.

A strong work ethic with a desire for professional development

You will have excellent customer insight.

Strong written and verbal communication skills.

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