Intelligent People Ltd

Marketing Operations Manager - Marketo

Location
England, London, West London
Salary
£40000 - £50000 per annum + equity+ benefits
Posted
09 Nov 2018
Closes
07 Dec 2018
Ref
KEJJO0000007421
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
Job Role
Marketing
A B2B Marketing Operations Manager / Marketing Automation Manager / Senior Marketing Analyst Marketo is required by a leading SaaS Ed-Tech platform.

As the B2B Marketing Operations Manager / Marketing Automation Manager / Senior Marketing Analyst Marketo, you will assist the campaign team with segmentation, campaign targeting, campaign execution and post campaign analysis using Marketo and Salesforce.

The B2B Marketing Operations Manager / Marketing Automation Manager / Senior Marketing Analyst Marketo will be responsible for:

*All aspects of the Marketing techstack configuration and administration - Marketo & Salesforce

*Monitor & maximise campaign performance through Marketo reporting

*Working very closely with the Marketing team to help nurture leads, ensuring accuracy of campaign and data is used to shape the requirements.

*Understand the end-to-end flow of marketing data for optimization and reporting purposes

*Support the Sales Development reporting and technology requirements

*Analyze and make recommendations to improve the existing lead scoring model and implement approved changes

*Monitor and manage data quality, providing quality reports related to specific areas of the business such as Marketing, Sales & Product

*Manage the implementation of ABM with Marketo & Salesforce

*Use Marketo, Mailchip, Cvent, Umbraco to create landing pages

*Manage a Marketing Operations Executive


The B2B Marketing Operations Manager / Marketing Automation Manager / Senior Marketing Analyst Marketo must have:

*Experience within a Digital/Online B2B or SaaS Marketing environment

*Experience with Marketo is a must, Salesforce, Sugar CRM, Cvent or similar tools are a bonus but not essential

*Strong excel understanding- ideally Pivot tables, vlookup, data analysis, formulas

*Highly numerate and analytically minded

*Experience measuring and optimising marketing campaigns

*Worked in a fast paced environment.

This role as the B2B Marketing Operations Manager / Marketing Automation Manager / Senior Marketing Analyst Marketo offers a dynamic working environment, within an innovative team and will suit someone with a background as either a Marketing Analyst, Sales Operations Manager or Marketing Operations.

Intelligent People is a specialist Marketing Operations Manager recruitment business.

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