Senior Media Executive - Digital
Our award-winning client is investing heavily across the marketing function and has exciting growth and transformation plans over the next few years. They're looking to bring in a passionate marketer who will be supported in delivering an optimised media output across all media including both offline and digital (PPC and Display). The role will suit an autonomous individual who is passionate about utilising media channels to their best capacity. You'll create agency briefs, analyse recommendations and challenge results to constantly improve strategy. You could be an analytically focused marketer with a passion for results, a media planner or a PPC star, as long as you thrive on increasing exposure and reducing CPA then we want to speak to you.
·Plan, manage and execute campaigns across a range of media including PPC, display, press, radio and in-store.
·Own relationship with agency and truly represent the business and their objectives.
·Monitor and evaluate campaign results, attributing customers to appropriate channels and reducing CPA.
·Understand the range of media channels available and what messaging is best through which channels and at what costs.
·Results focused marketer with a strong analytical mind with proven experience measuring CPA.
·Strong knowledge of digital as a media channel and how the fundamentals of PPC and display generate customers.
·Wider interest in non-digital media channels and desire to apply principals of optimisation across all areas.
·Great team player able to work as part of a large marketing function, being a mentor to others and reporting results effectively to stakeholders.
This digital media job is commutable from Leeds, Bradford, Harrogate and York locations and is easily accessible on public transport.
MET Marketing is acting as an employment agency in relation to this Marketing Manager job.