Digital Content & Social Media Manager
Our highly successful client has won multiple awards as both an employer and a customer focused service provider. In this newly created role as Digital Content & Social Manager you will work as part of a large digital and marketing function in creating engaging content for some core products. As an accomplished digital marketer you will research the customer and business needs and produce relevant content to support both acquisition and retention. Managing a small team you will set the strategy and will lead an executive in delivery.
·Deliver digital content strategy including the appropriate use of written copy, video and infographics.
·Manage delivery of social media activity - identifying what appeals to your multiple audiences and creating posts which deliver engagement and traffic.
·Work with wider digital and UX functions to optimise content and pages for SEO and to optimise conversion.
·Engage key product stakeholders to deliver on commercial business objectives.
·Regularly report at management level campaign results and deliverables.
·Experience in the planning, creation and management of engaging digital content.
·Excellent understanding of multiple digital content channels.
·Knowledge and experience of creating social media activity and leading social campaigns.
·Strong knowledge of SEO and the impact of content on search rankings.
·Commercially astute with experience reporting campaign results and monitoring ROI.
·People management or mentoring experience would be advantageous.
This digital job is based in Skipton and is commutable from Leeds, Bradford, Burnley and Harrogate.
MET Marketing is acting as an employment agency in relation to this social media job.