Marketing Manager

Location
England, London
Salary
£37000.00 - £44000.00 per annum
Posted
26 Nov 2018
Closes
24 Dec 2018
Ref
3475691
Industry Sector
Public Sector
Contract Type
Contract
Work Experience Level
Manager
Agency-side or Client-side
Client Side

The Faculty Marketing Manager will lead on student recruitment marketing for the school and the Institutes within it, including market research and intelligence, programme development, advertising and marketing and conversion activities.

The post-holder will develop and implement an effective marketing and student recruitment strategy for the Faculty and Institutes within it, taking the lead on marketing activities for the School with a view to increasing the number of high quality applications for taught postgraduate and undergraduate programmes from the UK, EU and overseas.

The main Duties

  • To develop and implement a marketing plan to increase the number and quality of applications to the Faculty from well-qualified prospective taught postgraduate and undergraduate students;
  • To take a central role in advising the Faculty on developing their portfolio of Masters and Bachelors programmes by analysing market conditions;
  • To manage the Faculty's advertising and marketing campaigns for postgraduate and undergraduate student recruitment; and advise Faculty colleagues on advertising and marketing to their key audiences
  • To create relevant and targeted pre and post application marketing materials for home and international students including prospectuses and brochures, as required;
  • To provide relevant and up to date content for the Faculty website and provide direction to the IT/web support officer regarding website development
  • To develop a digital and social media marketing strategy for the Faculty and maintain the Faculty's digital presence
  • To develop and implement a communications plan for enquirers, applicants, offer-holders, and influencers, for the Faculty using the CRM system
  • To represent the Faculty where appropriate at recruitment fairs, Open Days and other key events
  • To organise Faculty involvement in major events and conferences and marketing of these, as required
  • To attend relevant Faculty meetings with senior management and to liaise with and coordinate input from Marketing and Communications teams
  • To manage the Transnational Marketing Manager (Malta) and support the dedicated campaign for this key project
  • To manage budgets for individual and one-off projects and have an understanding of financial procedures
  • To manage relationships with key external suppliers, such as media and digital agencies in order to ensure that campaigns are planned and delivered to maximum effect


The successful candidate will be able to demonstrate all of the below:-

  • Good honours degree or equivalent
  • Considerable experience of working in marketing, in higher education or a related field
  • Experience of leading projects and delivering to deadlines
  • Ability to formulate marketing strategy and translate into operational plans
  • Excellent organisational skills including attention to detail and a systematic approach to work
  • Excellent verbal and written communication skills, including presentation skills and the ability to communicate and influence with confidence across organisational levels and boundaries
  • Good IT skills, including knowledge of CRM and CMS systems
  • Ability to organise and prioritise own workload, and manage others
  • Detailed knowledge of current practices, processes, standards and legislation relevant to student recruitment
  • Knowledge and understanding of the key issues influencing the UK Higher Education environment
  • A commitment to working collaboratively and flexibly as part of a team
  • Good problem solving and analytical skills, with the ability to identify potential problems and opportunities to manage and resolve them effectively, independently where appropriate
  • Understanding of budget/resource management and knowledge of financial management procedures
  • Knowledge and understanding of the UK medical sector


If this role is of interest please do send me an up to date word version of your CV highlighting all your relevant experience

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk

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