Intelligent People Ltd

Senior Digital Marketing Manager

Location
England, Berkshire
Salary
£50000 - £60000 per annum + bonus + benefits
Posted
29 Nov 2018
Closes
27 Dec 2018
Ref
JO0000007675
Marketing Disciplines
B2B, Digital / Online Marketing, Display, Strategy
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
A Senior Digital Marketing Manager / B2B Marketing Manager / B2B Digital Marketing Lead is needed for an established, ever-evolving global IT solutions business, based in Berkshire.

As the Senior Digital Marketing Manager / B2B Marketing Manager / B2B Digital Marketing Lead, you'll be responsible for the creation and execution of the marketing plan for Europe, primarily across 3 key aspects:- Paid Digital Marketing, Marketing Automation & Web/Online.

The Senior Digital Marketing Manager / B2B Marketing Manager / B2B Digital Marketing Lead will be responsible for:

* Creating and implementing the EMEA Marketing strategy
* Driving strategies to drive online traffic to the website
* Developing campaigns across Web, Paid Search, Display, SEO, Display and PPC
* Understanding the end-to-end flow of marketing data for optimization and reporting purposes
* Managing the re-targeting and programmatic across Google Ads, Adroll, Display
* The Paid Social strategy - Facebook ads, LinkedIn ads etc
* The Marketing Automation platform - Marketo, Pardot, HubSpot
* Managing all Digital Marketing agencies

The Senior Digital Marketing Manager / B2B Marketing Manager / B2B Digital Marketing Lead must have:

* Experience in IT marketing role is essential
* Experience within a Digital/Online B2B or SaaS Marketing environment
* Experience with Marketing Automation platforms (Marketo, Hubspot, Pardot, Act-On, Elquo etc) is a must
* Strong excel understanding
* Experience of CRM systems
* Nice to have : Marketed to/worked with IT re-sellers and distributors
* Highly numerate and analytically minded
* Experience measuring and optimising marketing campaigns

This role as the Senior Digital Marketing Manager / B2B Marketing Manager / B2B Digital Marketing Lead offers a change to work across an suite of products within a talented and hardworking global team.

Intelligent People is a specialist Senior Digital Marketing Manager recruitment business.

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