Marketing Strategy & Planning Manager

Location
England, North Yorkshire, Skipton
Salary
£40000 - £48000.00 per annum
Posted
05 Dec 2018
Closes
02 Jan 2019
Ref
3489193
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side

Marketing Strategy & Planning Manager
£40,000 - £48,000
North/West Yorkshire - Harrogate, Keighley, Leeds, Bradford, Skipton etc.

A leading financial services organisation based in North/West Yorkshire

Due to continued growth, my client is now looking for a Marketing Strategy & Planning Manager. This role involves acquisition and retention planning in all channels working closely with the wider team to ensure delivery against corporate plan targets.

Main Responsibilities

  • Drive forward and manage budgeting and planning for Marketing to ensure commercial objectives are aligned with appropriate spend
  • Understand and take into account the full customer journey, use this information to guide and influence decision making to manage an effective return on commercial investment
  • Lead on the development of the customer management programme, ensuring a focus on relevant contact strategy
  • Work with customer insight to understand specific trends, opportunities and activity
  • Work with the Senior Marketing Strategy and Planning Manager, to deliver integrated and comprehensive marketing plans that deliver the strategy for both short and long term business needs.
  • Support with the campaign planning approval process
  • Work closely with all commercial to ensure budgets are managed and prioritised, using MI and business performance to provide appropriate challenge
  • Assist in the prioritisation of conflicting priorities and challenges.
  • Build relationships across the business to ensure a collaborative approach to planning in order to deliver business objectives
  • Support on commercial team capacity impact of business projects ensuring commercial is represented and time and resource is understood and managed.

Personal Profile

  • Experience providing market and competitor insights with planning support to drive forward potential developments in customer demand
  • Ability to provide context and validation for existing and new customer propositions / strategies
  • Analytical, an excellent ability to analyse and understand the business needs, articulate this and turn it into real solutions.
  • Able to support, enhance or streamline existing business processes for the benefit of the Marketing function.
  • Accuracy and attention to detail, especially when handling customer data.
  • Numerate, is able to understand, interpret and manipulate numerical data with ease.
  • Self driven and highly motivated

If you have previously worked in a Marketing Campaign Analyst, Campaign Analyst, Marketing Strategy, Planning Manager, Campaign Manager, Customer Insight Manager position within the Financial Services industry and are considering a new opportunity, please do not hesitate to contact me.

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