Senior Brand Marketing Manager (Spanish speaking) - Consumer Products
I'm looking for a senior brand marketing professional with experience in the consumer products, licensing or family entertainment space for a permanent Marketing Director role focusing on the LatAm markets. IT IS ABSOLUTELY ESSENTIAL THAT YOU SPEAK SPANISH TO BE CONSIDERED FOR THIS ROLE.
This is a fabulous role, supporting a really talented VP and focusing on award-winning IP. As their Marketing Director, your focus will be on leading, defining and implementing marketing strategies and plans for leading global children’s brands across LATAM. The role will work with the company's broadcast and agency partners to deliver best in class marketing plans to develop and expand brand reach, engagement, awareness, and affinity proactively and with long term vision.
On a day to day this may look like this:
- Establish effective working relationships with commercial and leadership team to ensure demand is being generated for your brands across local markets.
- Lead and direct marketing strategies for relevant brands across LATAM working closely with key partners ensuring brand values are adhered to in all communications always.
- Collaborating with Global Brand Teams to ensure the Brand Plans are representative and deliver on the requirements that are needed to amplify your Brands at a local level.
- Driving the execution of the marketing plans at consumer and trade level, spanning events, promotions, charity partnerships, experiential activities including characters appearances, media advertising, digital, social media, TV support and PR and evaluate the effectiveness of the activities.
- Overseeing local marketing calendars and team tracking tools ensuring they are correct and kept up to date to enable sharing across the wider business.
- Managing and driving all local agencies to ensure you are getting a strong service and results in each market.
Interested? Apply through this site, or get in touch with Faye at Faye Stockley Recruitment for more information
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