This is an opening with an extremely well-established pioneer and innovator of commercial and residential property which has a UK and international presence. They have already achieved numerous accolades to date and they are playing a big role in changing the skyline of the North West. This is an innovative, growing business with big plans, and they are looking for ambitious people to join their growing team.
In conjunction with the wider marketing and commercial teams, you will, be accountable for planning and develop the business' CRM strategy including messaging, segmentation and frequency. You will identify key drop off points in the customer journey or processes that cause customer friction and deliver CRM strategies to improve the overall experience. You will manage the automated platform in order to increase conversion and retention and develop targeted acquisition campaigns and utilise them to grow the prospect base. You will generate an engagement and retention programme whilst also creating a reactive communication that responds to customer behaviour. A technical understanding of Salesforce (and ideally Pardot) is important so you can proactively seek out and action required system changes allow CRM activity to be delivered and measured. You will also come up with feasible solutions for system issues or inefficiencies and manage system changes without interruption to the user and modify the system to increase benefits and usability. You will collate/create MI reporting for campaigns and provide insight and recommendations to further enhance campaign performance and documenting new processes. You will also provide insights/suggestions on enhancing data usage and manage/report on deliverable insights & create an A/B testing plan for all campaigns.
What we're looking for
You will have at least 2 years' proven experience, either client-side or agency and in-depth knowledge of using Salesforce and Pardot as a CRM platform. You will have a technical understanding of the system, allowing you to make day to day changes as required by the business. You may be a strong marketing communications expert and have a proven capability of deploying successful CRM strategies as well as being analytical in nature, allowing you to quickly understand the success of communication strategies deployed and make recommendations as appropriate to constantly improve on campaign performance. This is a new role within the firm so you will be the type of person that will enjoy taking hold of a CRM function and want to grow and improve it by developing and evaluating brilliant ideas. On a personal level, you'll be passionate and innovative, and be quite happy to work independently, managing your workload and want to be part of a growing business with ambitious plans.
What's on offer?
A salary of up to £35,000 & the company is definitely not afraid to promote and develop from within and it's also a big chance to lead this important element of the business. To apply, please send your CV via the link below or call Simon on 0161 425 7352 for an informal discussion about the culture and nature of this organisation.
If this isn't the role for you, but you're looking for new opportunities, then do head to our website: afselection.co.uk, as it's regularly updated with new roles.