The Candidate Ltd

Digital Marketing Manager

Location
Manchester, Greater Manchester
Salary
£28,000 - £35,000
Posted
21 Jan 2019
Closes
18 Feb 2019
Ref
ech090119m
Marketing Disciplines
Digital / Online Marketing
Industry Sector
Agency, Direct Marketing Agency
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Agency Side

Digital Marketing Manager - South Manchester - eCommerce - £28,000 to £35,000

Do you want the opportunity to work for a national household brand taking their eCommerce retail operation to the next level? Our client is looking for a Digital Marketing Manager to come in and have a massive impact on the operations of the business!

Our client is a global eCommerce leader with accolades galore! With a staggering turnover of over £100m this company is a raging success and a very exciting one to become a part of. As they strive for global domination, they are in search of a talented Digital Marketing Manager to take charge of their US team with a variety of campaign channels and strategies – there may even be a trip to the USA involved!

Situated in South Manchester, our client’s office is easily accessible from Manchester City Centre and other surrounding areas by a variety of public transport. The modern offices based in Stockport will not fail to impress! The successful candidate will have a wide range of responsibilities and will be working on the new US start up regarding buying and selling.

The Main Responsibilities of the Digital Marketing Manager:

  • Plan, optimise, implement and manage paid search campaigns including PPC, SEO and CRM
  • Closely analyse the activity and performance of all paid search campaigns and report findings back to the managers along with suggestions if needed
  • Monitor Google shopping promotion activity
  • Oversee marketing budgets across all channels and ensure all objectives are met
  • Reach out to new customers through social media, namely Facebook, by devising and implementing paid social media strategies
  • Optimise messaging and ensure the proposition is accurately communicated through the correct use of appropriate ad formats
  • Research new affiliate campaign opportunities and strive to grow programmes in the UK and US
  • Planning promotional campaigns in line with marketing communications calendar
  • Work alongside marketing team to manage promotional campaigns and with managers to ensure all paid search campaigns and strategy is in line with that of the digital marketing strategy as a whole
  • Monitor competitor actions and activity across all networking channels, and identify trends when they occur
  • Ensure that the large US Digital Marketing budget is adhered to and optimised at all times

The Key Skills and Attributes of the Digital Marketing Manager:

  • Must have at least 3 years’ experience working digital marketing environment, in a managerial or senior executive position
  • Proven experience working across digital marketing platforms such as SEO, PPC, Affiliates, Outreach, Display and Social
  • A focus on ROI strives to meet and surpass ROI targets
  • Have a knack for analytical thinking
  • Experience in managing digital campaigns and paid social ads
  • Excellent communication, time management and budget management skills
  • Ability to plan effectively and prioritise including managing large-scale budgets
  • Advanced knowledge of Facebook advertising and the different ways it can be formatted
  • An understanding of Google Analytics and comfortable utilising it as well as Microsoft Excel
  • Excellent communications skills, verbal and written skills

This is an excellent opportunity to develop in a rapidly expanding business. If this has caught your eye, then apply online today! For more information contact our award-winning recruitment team info@thecandidate.co.uk or 0161 833 1044. 

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