Intelligent People Ltd

Retention Lead

Location
England, London, West London
Salary
£35000 - £42000 per annum
Posted
05 Feb 2019
Closes
05 Mar 2019
Ref
LB7785
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Client Side
A Retention Analyst / Marketing Analyst / CRM and Loyalty Analyst is needed by a fast-growing consumer subscriptions start-up (series A). Backed with over £6 million of investment, this start-up is revolutionizing the health and well-being sector and expanding across the UK. Testament to their success is their customer base of 'movers and shakers' from the world of entertainment.

The Retention Analyst / Marketing Analyst / CRM and Loyalty Analyst will:

●Deploy their analytical skills to yield insight into the customer journey and the purchase funnel as well as profiling transactions and products purchased
●Develop a CRM strategy to engage with new, existing and historic customers in order to help them maximize their subscription
●Create tools to assess customer feedback to improve their experience i.e. focus groups
●Build marketing campaigns focused on retention activity
●Introduce a loyalty programme
●Present findings to senior stakeholders

The Retention Analyst / Marketing Analyst / CRM and Loyalty Analyst will:

●Have at least 18 months proven retention or marketing analytics experience from a consumer facing brand
●Have a strong working knowledge of SQL
●Have an understanding of CRM
●Be degree educated
●Possess excellent communication and written skills

Intelligent People is a Retention Analyst / Marketing Analyst / CRM and Loyalty Analyst recruitment agency.

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