Brand Manager - TV Channel UK
A multi-channel broadcaster is seeking a Brand Manager for one of its award-winning UK focused channels.
This is a great role where you will be working within an innovative and forward thinking marketing department with a focus on driving market share, audience engagement and audience happiness!
They are seeking an experienced brand manager who is comfortable working in a very busy and varied environment, someone who is an expert juggler and can manage multiple projects and campaigns simultaneously.
In terms of your role, you will be:
Managing high profile marketing campaigns in a fast-paced environment for one of their priority channel brands (approximately five off-air campaigns and 45 on-air promos) in line with the brand’s Key Performance Indicators (KPIs)
Managing and taking responsibility for delivering impacts across both the brand and individual programme marketing campaigns, under the guidance of the head of marketing. Typical areas of ownership include building bespoke marketing campaigns from brief through to post-campaign analysis, programme trailers across their broadcast network, and all elements of the external media mix.
You'll be a champion of the consumer in the business, partnering with Insight and creative-planning functions to deliver insight-led bespoke marketing campaigns and be comfortable working with well-known talent, associated agencies, commissioning team and creative departments
The role requires a great deal of strategic thinking, you'll become a regular source of input into cross-functional project teams leading key marketing projects, and drive collaboration and communication across the company (including presentations to senior managers in key decision-making forums) as well as inputting into general strategic thought process around brand planning and positioning
Sound like you? Get in touch - the salary is up to £37,000 + bonus + benefits. They have a very supportive and collaborative working culture in this business, they understand that you spend a lot of time at work, and this broadcaster does its best to make sure you are happy whilst you are there.
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