eCommerce Optimisation Executive

Recruiter
Michael Page
Location
Guildford, Surrey
Salary
35000
Posted
15 Mar 2019
Closes
12 Apr 2019
Ref
13999501
Marketing Disciplines
Digital / Online Marketing, Ecommerce
Industry Sector
Oil & Gas
Contract Type
Contract
Work Experience Level
Executive
Agency-side or Client-side
Client Side

This role will manage the agency and internal teams to ensure accurate and effective delivery of all optimisation activities. You will actively seek out feedback from the business, and manage day to day issues with the site identified by users and operations.

You will manage ecommerce optimisation projects including requirement gathering, identifying deliverables, testing the buying journey and measure impact of optimisation activities on the customer experience.

 

Key responsibilities

  • Identify optimisation activity (conversion optimisation, personalisation, A/B testing, multi-variant testing) based on behavioural tools and data driven insights
  • Prioritise and execute optimisation strategy using a structured testing strategy, working with third parties
  • Interpret test results, delivering unique actionable insights and recommendations for change and continued optimisation
  • Communicate plans, KPIs, results and key learnings with the ecommerce team and key stakeholders