Digital and Social Media Executive

Website
Location
City of London, London, England
Salary
Up to £30000 per annum
Posted
02 Jul 2019
Closes
30 Jul 2019
Ref
HQ020719DSM
Marketing Disciplines
B2B, Digital / Online Marketing, Social Media
Industry Sector
Consultancy
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Client Side

Digital and Social Media Executive

This is an exciting opportunity to be part of the Marketing Operations team.

A newly created role within the team the Social Media Marketing Executive role will have 2 main areas of responsibility:

Driving and delivering social media plans for key member facing marketing campaigns, led by the Marketing Operations team.

Supporting our events and sponsorship teams deliver engaging, customer facing social media campaigns to drive acquisition and deliver on obligations forming part of major sponsorship contracts.

The role sits within the Marketing Operations team, reporting into the Marketing Communications Manager and working closely with the events and sponsorship team.

Key Responsibilities

  • Plan, manage and deliver the social media element of key marketing and events campaigns
  • Work collaboratively with key stakeholders in Marketing Operations, Events and Corporate Comms to create and deliver social media plans
  • Analyse and report on social media campaigns to key stakeholders and to feed into a continuous improvement loop for B2B social media marketing within the organisation.
  • Contribute social media marketing ideas and plans for marketing campaigns and to sponsorship proposals
  • Create content for social platforms that drives engagement and delivers both joint objectives and sponsor deliverables
  • Works collaboratively with marketing campaign owners, events and sponsorship project teams to ensure all activities meet marketing and sponsorship
  • Provide additional social media marketing support to the regional event teams to support them in their activities.

 

Knowledge & Experience

  • Demonstrable experience of using social media management tools particularly Hootsuite
  • Experience of creating and managing ad campaigns in Twitter and LinkedIn
  • Knowledge of the social media landscape for B2B audiences particularly c-level.
  • Experience of creating, scheduling and tracking success of social content for B2B audiences
  • Good organisational and team working skills
  • Understanding of marketing strategy and the role social media plays with the marketing strategy
  • Excellent copy and creative writing skills
  • Good all-round communicator with ability to present and discuss campaigns with internal and external stakeholders
  • Sound judgement
  • Ability to work under pressure/meet tight deadlines
  • Ability to be flexible/ think laterally in problem solving

 

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