Head of Marketing - London - £100k + Share Options
What are we looking for?
Our client have a fantastic story behind their conception, it's compelling and people need to hear about it! We need a demand generation, SaaS expert who can also scale up brand story telling. You will drive the inbound and outbound traffic to generate revenue and assist with sales bookings too. We also want someone who can create and develop a bond with users during the course of the customer journey. With the current state of affairs, you'll own the strategy for building their brand profile. You have complete control crafting the marketing discipline to shape it how you see fit!
- Create the demand generation strategy including all lead acquisition across a number of channels.
- Take control and build a strong brand presence in all of our clients markets with exceptional product and brand storytelling.
- Oversee the product marketing strategy.
- Confidently refine market segments and use this information to target the most suitable clients, build a deep understanding of those clients to understand their needs.
- Liaise with the sales teams to develop integrated campaigns and outline the best channels.
- Conduct A/B tests across all channels to continuously optimise performance on campaigns.
- Manage the company website website to include website development, design different content and landing pages, website conversion and updates.
- Manage all marketing operations and lead a team of marketing professionals, helping develop your team as they grow with the company. This includes management of the budget and reporting.
We want to hear from marketing professionals working in, or have recently been working in a SaaS environment. Finding a world-class storyteller is also extremely important! The role really needs a marketeer with solid demand generation experience and someone well-versed in B2B marketing.
Think you've got what it takes? This is a genuine opportunity to take an exciting and powerful product into the stratosphere. You'll have the chance to shape a marketing department and the marketing strategy around your vision too!
Apply now and we look forward to hearing from you!