Head of Performance Marketing - Sports Betting / Gambling
A growing, ambitious sports betting, casino and gaming business, that operates at the sharp end of Sports Betting and Gambling industry, with Technology driving it’s heart are looking to grow.
As such they require a Head of Performance Marketing to help them acquire new customers through all Digital Channels. This person will have experience managing large monthly digital budgets and is confident they can execute large scale mobile app user acquisition campaigns across multiple platforms including Social Networks, programmatic platforms and display partners.
Reporting to the CMO and working closely with other marketing heads and the other operational and technical teams and marketing execs. Your role will be coordinated with managing external agencies when required as well as in house production. We are looking for somebody who lives and breathes campaign performance and is looking to develop and grow in an International Start-Up environment with large financial backing.
- Execute in-house social media buying to support a full funnel digital media strategy
- Collaborate with the marketing brand and production team to develop high performing paid social media advertising concepts that meet brand and performance objectives.
- Plan and prioritize budget between different acquisition channels
- Feedback to the marketing team on campaign performance, optimisations and insights
- Continually learn how to optimize digital media investments, taking a lead on developments in digital advertising and sharing knowledge with the wider marketing team
Required Skills and Preferred Experience
- Experienced in app and customer acquisition marketing
- Strong knowledge in campaign data analysis and reporting
- Know the Facebook, Instagram and Twitter ad platforms
- Technical knowledge; analytics & tracking (pixels, SDKs, tag managers, AppsFlyer)
- Optimising on account, campaign, ad set, and able to feedback insights on the ads level
- High understanding of SEO, PPC, programmatic buying
If you are interested in working for a fast growing International Sports Betting / Tech driven start-up with a huge financial backing, great International Offices, a fun creative environment and opportunity to grow, please send your CV to email@example.com
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