EMR

Email Marketing Executive

Recruiter
EMR
Location
Essex, England
Salary
£28000 - £30000 per annum + Excellent Benefits
Posted
07 Sep 2020
Closes
05 Oct 2020
Ref
PR/125326
Industry Sector
Retail
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Client Side

My client is a high end fashion retailer with a number of sites across London as well as a globally recognised eCommerce platform. They are currently looking to recruit an Email Marketing Executive to drive the performance and success of their email marketing campaigns.

What will you be doing?

  • Maintaining the CRM database and segmenting customers for email marketing campaigns as well as providing customer insights
  • Manage email campaign strategy, having ownership of campaign planning and forecasts
  • Working with the design team to create exciting and engaging emails that grab the customers attention and stop them from sending your email straight to their junk folder
  • Analysing campaign performance and compiling regular reports based on your findings and insights
  • Implementing improvements and tailoring future campaigns to keep increasing the open and click-through rates to drive conversion and sales
  • Ensure campaigns comply with customer lifecycle and customer journey models, ensuring the content is targeted to the different needs of the customers

What skills do you need?

  • You'll have at least 1-2 years' experience in an email marketing focused role
  • Strong working knowledge of marketing automation would be beneficial
  • You'll understand how to create a straightforward and engaging email marketing template, tailored to different devices
  • Ideally, you'll be confident producing copy for email marketing campaigns
  • A basic understanding of other performance marketing channels (incl PPC, Social, Affiliates, SEO, and Display)
  • Experience in AB and multivariate testing, as well as personalising and optimising content
  • Basic HTML capabilities
  • Strong commercial understanding of campaign performance

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