Digital Marketing Manager
Permanent opportunity with a well-established and thriving business supplying to the education sector. This is a broad digital role but will have an emphasis on email marketing.
Our client is undergoing a real evolution, moving from a strategy which has been primarily catalogue based to an e-commerce and digital approach. The role of the Digital Marketing manager will be to define and implement an email and website strategy across their numerous brands to drive user acquisition, conversion and retention. Reporting into the head of digital and taking responsibility for a small team you'll work closely with a range of stakeholders to serve the needs of customers. You will be responsible for developing the digital marketing strategy including planning and reporting, measuring and reporting on the performance of all digital marketing activities against business objectives and making recommendations to the business. You will create, build and optimise email marketing campaigns (including segmentation) as well as undertaking A/B testing and landing page optimisation.
What we're looking for:
We're looking for a 'hands-on' Manager who has a strong understanding of developing digital strategies and implementing tactics to generate efficient traffic and revenue, acquiring new customers whilst nurturing them to be loyal customers. You'll be working within a similar role, ideally in an ecommerce organisation, managing a small team. You'll have strong email and CRM skills as well as the ability to utilise Photoshop and HTML and CSS. You'll have experience of email service providers and 3rd party tools (Adestra, Litmus etc.) and web analytics (Google Adwords, SEMrush, Google Analytics, Umbraco). Additionally, you'll have hands on experience in email campaign building and list selection and you'll be analytical, able to translate complex data into actionable, profitable marketing plans.
What's on Offer?
Salary is up to £35,000 and there's lots of additional benefits. The office is based in Cheshire and the role will be office-based when circumstances permit. The client is looking to interview as soon as possible, ideally for a December start.
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