EMR

Performance Marketing Manager

Recruiter
EMR
Location
City of London, London, England
Salary
£65000 - £70000 per annum
Posted
13 Nov 2020
Closes
11 Dec 2020
Ref
PR/125376
Industry Sector
FMCG
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side

This well known FMCG company has been a house hold name since 1877. With a presence in over 100 countries it has been a world leader.

This role will see you join a newly established London marketing team and will see you working with global offices around the world. This role sits within the E-commerce team and has a Global remit.

Reporting into the VP of Global E-commerce you will be show initiative, challenge the status quo and be given the support and opportunity to grow, preform and contribute to the success of the business.

Overall objectives:

  • This role owns three areas: search performance of our 2 million+ Product Detail Pages, categorisation/taxonomy and optimisation of personal shopping lists
  • Accountable for all global guidelines, tools, processes, ways of working, measurement and optimisation concerning these three areas.
  • Main deliverable is search performance in all eCommerce channels (egrocery, eWholesale, Pureplay, Aggregators, Pureplayers & D2C)
  • Works closely with Regional and Local eCommerce teams, Category Management, Analytics and agencies to ensure excellence

Responsibilities:

  • Global expert on eCommerce retailer search and online merchandising
  • Develop best practice online merchandising, categorization and taxonomy,as well as Personal Shopping List optimization.
  • Accountable for setting the SEO strategy and working closely with local SEO agencies to implement these.
  • Advise on Paid Search strategy and work closely with Digital Marketing who owns Integrated paid search strategy to make sure that this is rolled out.
  • Implement that paid search strategy in all eCommerce channels (e-grocery, eWholesale, Pureplay, Aggregators, Pureplayers & D2C), working closely with regional and customer teams to share learning's and improve results
  • Develop and implement retailer search best practice, processes, analysis and tools
  • Works with Strategic Customer teams on specific projects in this area; builds external reputation to enhance reputation as an eCommerce and Omnichannel leader

Experience needed:

  • Ideally you will come from a retail background.
  • A strong understanding of performance marketing and search strategies.
  • A desire to join a new function and assist in the creation of this division.

Apply for Performance Marketing Manager

Already uploaded your CV? Sign in to apply instantly

Apply




Upload from your computer

Or import from cloud storage

Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 4MB


4000 characters left

Marketing Communication

We'd love to send you information about Jobs and Services from OnlyDigitalJobs.com by email.

All emails will contain a link in the footer to enable you to unsubscribe at any time.


When you apply for a job we will send your application to the named recruiter, who may contact you. By applying for a job listed on OnlyDigitalJobs.com you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please email us.

Similar jobs

Similar jobs