Senior Marketing Manager
This is an opening with an extremely well-established marketing communications agency based in the heart of Preston. With teams in PR, marketing, brand, design and print, and digital, they are focused on creating high-quality work for their clients, which include professional services, property, education, leisure, retail, public sector, and many more.
This is a hybrid client-side and inhouse role, where you will take the lead across several client marketing campaigns and projects. It will cover marketing planning and management, lead generation campaigns, PPC and SEO programmes, new website projects, rebrand projects and the creation of marketing collateral
You will manage internal content writers, designers, web developers and videographers, as well as suppliers, as part of campaigns and projects. The clients you will be working on are from the B2B arena, covering professional and financial services, property and regeneration, and manufacturing sectors, among others. This hybrid role will also see you working with the management team to oversee BD and marketing programme, supported by team members.
Day to day will see you work alongside existing PR and communications client teams to deliver marketing campaigns and projects and, build strong relationships with clients and act as trusted adviser to clients. You will also develop and deliver highly effective business development and marketing campaigns including lead generation of new clients and brand awareness within target sectors. You will own their implementation from ideation to execution & oversee and approve all digital and print marketing material developed to support the above.
What we're looking for
A seasoned B2B focused Marketer with a minimum of 7 years' agency / in-house experience and a marketing qualification, coupled with a strong working knowledge of the full marketing mix: strategy and planning, PR, design, digital and CRM. You'll be a people person and trusted brand ambassador, passionate about client services with demonstrable experience and success in business development and marketing campaigns.
You'll also need to be proficient in WordPress CMS & have solid knowledge of social media, SEO, PPC and website analytics plus, a natural ability to garner sound relationships, internally & externally. Exposure to working with clients in the professional services sector would be a real bonus.
What's on offer
A very competitive salary is on offer, plus a range of excellent benefits, and the opportunity to work for an award-winning, marketing communications consultancy, who are a member of the national body, PRCA, and hold its coveted Consultancy Management Standard - recognising their commitment to excellent client service and people development. They also have a people-orientated culture, committed to helping their people grow personally and professionally. For a deeper insight, please feel free to call Simon on 0161 425 7352 or share your CV. Deadline for applications is January 8th 2021.