Digital PR Executive

Location
Fleet, Hampshire
Salary
£24,000 - £28,000
Posted
07 Jan 2021
Closes
04 Feb 2021
Ref
DIGITAL PR
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Agency Side

Digital PR Executive

£24,000 - £28,000 depending on experience

Fleet area

Join a company that has the WOW factor. A company that are winning industry awards on a regular basis. Don't settle for mediocrity, or second best. Our client is a a Digital Media company that offers a really friendly and positive place of work. They are looking for a candidate who would love the opportunity to work with a highly talented team. The team work closely together and they have created an environment where all staff learn new things every day.

The Role of the Digital PR Executive

Our client is looking for a dedicated Digital PR Executive to work closely with their Content and SEO teams to deliver outstanding coverage for our clients’ content. Through your previous experience in this role you’ll know it takes a certain kind of panache to capture the attention of busy journalists and bloggers.

They don’t use templated approaches, although they have a great understanding of what does work. They want the candidate to bring their own style and flair to client campaigns while remaining within Google’s best practice guidelines. You’ll contribute heavily within ideas sessions, use your research knowledge to uncover data driven link opportunities and always be on the lookout for new ways to promote your clients’ content with new influencers.

The Digital PR Executive role is key to ensuring the success of our clients’ content marketing and PR plans, responsible for delivering high quality placements and building ongoing relationships with influencers.

The Digital PR Executive role is responsible for providing research and insights that help to form the content marketing strategy for your clients, developing ideas for content execution and delivering outstanding placements throughout the lifetime of your clients’ campaigns.

Core Responsibilities for the Digital PR Executive

Securing high quality content placements on top publishers and blogs for client campaigns including:
Trade, national, regional, niche press/journalists
Webmasters & web editors
Niche social communities / community managers
Bloggers

News Monitoring

Influencers
Partners
Work in partnership with the SEO and Content team to develop content strategy ides for key clients
Research content ideas and participate in team brainstorming sessions
Use a wide range of tools for analysis, tracking, monitoring and evaluation of competitor link profiles to help inform and improve client link portfolios
Maintain expertise on outreach, digital PR and best practice industry trends
Utilise tools such as Buzzstream to track your outreach progress
Ensure our personas are kept active and being utilised fully
Produce monthly reports on links and placements acquired utilising tools to identify:
Brand mentions
Backlinks
Social Engagement (likes, shares, comments)

Experience Required for the Digital Outreach Executive

1 -2 years’ experience working in a similar role (ideally agency side)
Demonstrate evidence of placing press stories externally
Experience liaising with in-house teams, external suppliers, and clients
Experience with Google Analytics
Proven history of high level link acquisition via creative content marketing execution
Demonstrable expert knowledge of a wide variety of creative and ethical link building strategies and techniques
Experience in delivering quality work within tight deadlines

Skill Requirements for the Digital PR Executive

Excellent written and communication skills (Inc. telephone manner)
Strong research and analysis skills

Good understanding of SEO
Articulate English skills - you must be able to use language persuasively as well as never fail to spot a grammatical or spelling error
Excellent organisational skills are a must, as the role will require you to assist with multiple priorities, projects and relationships
Able to work under pressure and meet key deadlines
Able to fit into and work with our core values at the forefront of all you do

Key Attributes for the Digital PR Executive

Open, honest and direct. Comfortable in giving and receiving constructive feedback from colleagues and from clients
A confident manner with a positive attitude and good sense of humour
Professional pride and attention to detail
You take direction positively from clients and senior members of staff, as well as contribute fresh ideas
Self-motivated and able to work both individually and as part of a team
A self-motivated individual who consistently monitors their respective landscape in order to keep up to speed with industry developments, new tactics and thought leadership
A natural intuition to understand what does or does not fit within a client’s brand ethic

For further information on this Digital PR Executive role please get in touch with Andy at Contact Point Resourcing

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