Marketing Manager - Superfoods
This high growth FMCG business holds an unrivalled selection of retail brands in the Superfood category. They are now looking for an innovative DTC Marketing Manager to join their fast-paced and ambitious company and be instrumental in driving a highly commercial go-to-market plan for 2 core brands and for owning the end to end development of NPD.
Reporting to the Marketing Director, the Marketing Manager will lead the commercial marketing strategy across 2 main brands initially with an opportunity to support a wider portfolio down the line. Optimising the growth and channel performance across retail will be a primary focus, in addition to wholesale and online. This is a rare opportunity to truly make your mark and build brands (including eCommerce platforms) from the ground up.
This is highly attractive role for an ambitious marketing professional with a strong track record in performance marketing, brand strategy and retail channel management – ideally with a background in food & beverages, FMCG or related consumer markets.
The ideal candidate will be very hands-on, will have had experience of building brands from scratch and have a passion for nutrition, superfoods and creating genuine planet positive change in the world.
- Develop brand strategies
- Manage existing brand portfolio - range architecture, pricing
- Manage NPD pipeline with end to end responsibility through development, launch and growth of new brands.
- Manage messaging, toolkits and activation activities that drive awareness and preference for your brands (acquisition, conversion, LTV).
- Be responsible for defining and developing a content and social media strategy and campaigns.
- Work closely with sales teams and key retail partners on trade marketing activities.
- Develop a DTC platform
If this sounds like you, then please get in touch.
tml Partners – specialist marketing headhunters. Over 30 years of marketing recruitment expertise.
As we receive such a high volume of applications, regretfully we are only able to respond to successful candidates.
We wish you the best of luck with your search.
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