Intelligent People Ltd

Insight Manager

Location
Homeworking
Salary
£45000 - £50000 per annum
Posted
09 Apr 2021
Closes
07 May 2021
Ref
8799
Marketing Disciplines
B2C, Digital / Online Marketing
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
Job Role
Insight Manager
Insight Manager needed by exciting Global Broadcast Media and VOD company to work across the news, marketing, editorial and production teams.

Reporting directly into the Head of Digital the Insight Manager will manage a data analyst and help drive the strategic direction of the business.

Our Client has a large and loyal audience and would like to capitalise on the huge opportunity to drive improvements in the customer experience by better understanding their behaviour, habits and needs to ensure that broadcasts are meeting customer needs and expectations.


This Insight Manager will:

Conduct customer research on viewing habits across geographies, time lines and platforms
Provide insight to the product development team
Provide Insight to the viewer acquisition, curation and production teams
Analyse consumer data to provide insight on viewing and listening habits ie what do customers want to view and hear, on what devices
Set up dashboards
Analyse marketing campaigns and outcomes
Provide Insight to the Editorial, Marketing, Product & Production teams

The Insight Manager will:

Be from a consumer background, ideally Media, Publishing or Entertainment
Have great stakeholder management skills
Understand some data analysis tools, such as google analytics, SQL etc


This is a great opportunity for an Insight Manager to help build and improve critical media and entertainment services for a global audience.


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