Content & SEO Manager

South Shields
12 Apr 2021
10 May 2021
Candidate Services
Marketing Disciplines
Digital / Online Marketing, SEO
Industry Sector
Digital / Online
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Content & SEO Manager

We are currently recruiting for a Global Ecommerce Content & SEO Manager to join the Barbour team based at South Shields. You will be responsible for leading all visual content and written copy strategy across Barbour branded sites to ensure our global customer experience and user journey is optimised and efficient as possible.

This role will plan and implement the website SEO and content strategy as well as managing the design of a customer-centric omnichannel experience to increase engagement and conversion across the business. You will help ensure we continue to grow in organic search and will execute a detailed plan of link building, keyword research, UX and customer personalisation.

Content & SEO Manager Responsibilities:

Site Content

  •  Maintain editorial vision: voice, image across all content and assets.
  •  Implement a mobile-first website content strategy across the 3 brand sites, utilising HTML skills.
  •  Ensure the timely launch of any site content, Barbour campaign and product content.
  •  Work alongside studio, brand, and creative teams to ensure all website timelines are clearly communicated and planned for efficient operations.
  •  Work closely with third parties to build out SEO strategy and implement across internal and external teams.
  •  Create and track online trade calendar in line with the overall commercial marketing calendar and implement relevant content updates throughout the season.
  •  Plan content migration for a new website & manage the deployment of new content.
  •  Work with digital and brand colleagues to define and brief content for new website and future content.
  •  Ensure all produced content has relevant objectives: brand, sales or engagement and is subsequently tracked and measured.
  •  Collaborate with the global marketing team to create compelling and imaginative ways to translate campaign content to the website channel.
  •  Keep up to date with industry and algorithmic changes and proactively make recommendations for updates to be made to improve site performance and ranking.
  •  Work closely with the PPC stakeholders to provide search synergies across both channels to optimise spend.

On-site experience

  •  Manage the design of a customer-centric omni channel experience and assist in its delivery.
  •  Manage the personalization roadmap, ensuring we create tailored user journeys.
  •  Implement an A/B testing roadmap, supporting with the selection process of a solution, and sharing results for continued site optimisation.
  •  Optimise website user design to increase conversion, goal completion and engagement.
  •  Design and develop cross channel user stories, ensuring site experience plays an optimal role.
  •  Define user site, cross channel issues and work alongside other teams, product owners to develop solutions.
  •  Manage and maintain the Accessibility & Usability across global sites in line with industry standard.
  •  Oversee all UX design projects alongside the Global Ecomm & Digital Manager.
  •  Work with Omni-channel colleagues to agree on success metrics for content, developments, and user journeys.

Global Ecommerce Content & SEO Manager Requirements:

  •  Excellent editorial skills, with a sound understanding of writing content for the web.
  •  Excellent knowledge of SEO best practice.
  •  Managed / had a direct report.
  •  Experience of working with both internal and external stakeholders and managing projects.
  •  Experience of leading on a visual content and written copy strategy.
  •  Experience of planning and implementing a website SEO and content strategy.
  •  Ability to manage the design of a customer-centric omnichannel experience.
  •  HTML skills.

About J.Barbour & Sons:

J. Barbour & Sons Ltd founded in 1894 is a British lifestyle brand, home to the iconic wax jacket we design, manufacture and market stylish functional clothing and footwear for men, women and children inspired by the unique values of the British countryside. We are the proud holder of three Royal warrants, most recently we have celebrated our 125 years and remain true to our core values as a fifth-generation family business. Barbour is sold in over 40 countries worldwide, including Europe, the US and Japan but we have our headquarters and roots firmly located in the North East of England.

Location: South Shields, Tyne & Wear

Contract Type: Permanent

Hours: Full Time, 37.5 per week

Salary: Competitive plus benefits

Benefits: Discretionary Company bonus scheme, Staff discount, Staff shop, Healthcare cash plan, 25 days holiday as standard increasing with length of service plus bank holidays.

Closing date for applications: 8th May 2021

Note: In the event that a sufficient volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.

You may have experience of the following: Content Manager, Strategic Writer, Content Writer, Marketing Communications, Marcomms, Brand Manager, Senior Content Manager, Communications Manager, Brand Strategist, Content Marketer, Marketing Campaigns Manager, Content Strategy, Marketing Executive, eCommerce, SEO, PPC, etc.

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