Marketing Content Producer

Recruiter
StaySafe
Location
London and/or Homeworking
Salary
Competitive salary + pension scheme + childcare voucher scheme + maternity/paternity leave
Posted
22 Apr 2021
Closes
20 May 2021
Industry Sector
IT / Technology
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Client Side
Job Role
Copywriter

The Marketing team are responsible for generating demand for the solutions through inbound and outbound activities and now require a full-time creator of compelling marketing content to drive that customer and prospect engagement.

Reporting directly the Chief Marketing officer, the successful candidate will collaborate with key stakeholders in the businesses to craft content for our websites, email communications, social media, search and display ads, video, and offline copy as required.

This is a fantastic opportunity to join a fast growing B2B tech company based in Old Street, London, and see your efforts make a direct impact on our business growth. It is anticipated that the successful candidate will work from home with occasional trips into the office.

Responsibilities

  • Digital content marketing:
    • Keyword search, research trends and build content plan for multiple audiences, deployed via multiple channels
    • Create and optimise compelling, user-centric content and optimise on-site elements
    • Apply SEO copywriting best practices to grow organic traffic from target audiences
    • Contribute to off page optimisation projects to drive backlinks content outreach and PR campaigns
    • Write, test, and optimise calls-to-action
    • Manage product positioning content
    • Produce content in variety of formats (e.g., web, email, audio, video)
  • Digital campaign marketing:
    • Write compelling copy for campaign ads (paid search, paid social, display) and campaign landing pages
    • Craft segment-specific content for newsletters and automated email campaigns and paid social campaigns
    • Plan, write, and publish content for organic and paid social channels
    • Manage content approval processes as required
    • Collaborate with Marketing colleagues and Sales teams to ensure alignment on content and campaigns
    • Measure content and channel performance, proposing and delivering optimisation as required
    • Ensure that digital channels adhere to brand guidelines
    • Ensure that digital content and campaigns align to Sales collateral and messaging
    • Ensure that digital content and campaigns deliver on lead generation and revenue impact goals

About you

We’d love to hear from you, if you can demonstrate that you have:

  • A Bachelor's degree in marketing, journalism, or a related field; and / or a professional marketing qualification (e.g., CIM, IDM)
  • At least four to five years’ experience in a B2B digital marketing focused role, with demonstrable experience of driving incremental prospect and customer engagement
  • Exceptional copywriting and storytelling skills in a B2B context
  • Strong knowledge and proficiency with the principles and practice of SEO, digital copywriting, web design and analytics, user experience, and testing / conversion rate optimisation
  • Strong marketing campaign ideation and design capabilities
  • Excellent attention to detail and proofreading abilities with strong planning and organising skills to meet deadline and quality targets
  • Critical thinker and problem solver, comfortable dealing with multiple stakeholders
  • Strong multitasking skills and comfort working in a fluid environment with evolving priorities; flexible and adaptable approach to work, tasks and demands
  • Strong knowledge and proficiency with:
    • Content management platforms (preferably WordPress)
    • Email/marketing automation/CRM tools (preferably Hubspot)
    • Web analytics platforms such as Google Analytics and Google Search Console
    • Paid search and social platforms - Google Ads and LinkedIn
    • Graphic design and video production tools (such as Adobe Photoshop, Premiere and ideally After Effects)

Things you need to know

Successful candidates must pass a basic Disclosure and Barring Service (DBS) security check.

Benefits

  • Competitive salary + pension scheme + childcare voucher scheme + maternity/paternity leave
  • 25 days holiday in addition to the 8 public holidays

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