Marketing Personalisation Manager

Location
Cardiff, Wales
Salary
Up to £35000.00 per annum
Posted
03 Jun 2021
Closes
01 Jul 2021
Ref
3996754
Marketing Disciplines
B2C, CRM, Digital / Online Marketing
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Client Side
Job Role
Data Analyst

Your new company
This job opportunity will see you joining a rapidly expanding digital marketing team in one of the largest and most exciting businesses in the UK. AS their team evolves and grows, this opportunity will allow you to take the lead on the personalisation strategy for the business's marketing. This is a B2C business in the financial services industry with class leading benefits and a world class team.


Your new role
This role is essentially the marketing personalisation guru within a wider, talented team of marketing professionals. You'll work closely with the CRM team, the optimization team and both marketing and digital to create personalised customer journeys and campaigns across the marketing mix. You'll be analytical and use data to effectively to inform your market segmentation decisions and to integrate customer segments into the existing marketing strategy. You'll also look closely at the customer lifecycle and plan customer journeys including retention and cross-sell opportunities. You'll monitor insights from campaigns and be the subject matter expert for all things personalisation across all digital platforms.


What you'll need to succeed
You'll have direct experience in personalisation and be able to show demonstrable improvements in campaign performance. This will be an area that you really enjoy and want to specialise in. You'll be a strong communicator and will be confident in explaining your strategies at all levels. You'll have good analytical / data skills and will be able to demonstrate where you have used marketing data to improve customer journey's previously.


What you'll get in return
There are fantastic benefits with this company including flexible working options, a very generous company shares scheme, 6% contributory pension scheme, staff discounts and much more. Salary is £35k per year, and you'll be joining a very well supported and talented team that will offer you excellent career prospects for the long term. This is an organisation with huge loyalty in it's employees.


What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk

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