Direct Recruitment

Marketing Campaigns Manager

London (Greater)
£40-45k + bonus + bens
09 Jun 2021
07 Jul 2021
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side

If you are an experienced Marketing Executive with a strong track record in delivering successful direct marketing and/or digital acquisition activity, this growing business needs you. You’ll plan and deliver successful campaigns across a breadth of media including DRTV, door drops, press, inserts and digital. With a proven track record of delivering results and a real focus on ROI, you’ll bring expertise in direct or digital channels. They are a lovely team with a real family feel, very open and inclusive. It’s a great time to join as they expand their team and scale up their budgets and activity to meet ambitious growth targets. Can be home or office based for now depending on your preference, and hybrid when it’s safe to do so.

The Company

This FS business has been hugely successful since their launch in the UK, and continues to have high growth aspirations. They have gone from strength to strength, and as a result of their massive success, they are looking for a brilliant Marketing Manager to really help them step up another gear. They are a very lovely team of talented individuals who all love to contribute and work in a family feel environment. They love what they do, and they are passionate, opinionated, informal, energetic, caring and highly driven to succeed.

The role

  • Responsible for offline and digital customer acquisition campaigns to drive leads to the call centre (TV, door drops, press, inserts and digital)
  • End to end briefing, delivery and monitoring of marketing channels to meet business objectives
  • Measure and evaluate key performance metrics to quantify and track on-going marketing success with the objective of hitting ROI targets
  • Day to day interaction with agencies and suppliers including media, creative, production

About You

  • Experience in direct and/or digital acquisition channels including email marketing and at least some of TV, press, inserts, door drops, digital
  • Experienced in managing third parties; able to work well alongside call centre
  • Can demonstrate strong analytical skills and attention to detail; completely ROI focused in your approach
  • Have had responsibility for measuring campaign and marketing activity performance
  • Aptitude to grow into the role and take on responsibility for your own metrics and channels quickly
  • Prepared to work hard with a can-do attitude – not afraid to do whatever is required to get the job done
  • Someone who is happy to join in, offer opinions, proactive work ethic

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