PPC Manager

Location
Fleet, Hampshire
Salary
£30,000 - £40,000
Posted
04 Aug 2021
Closes
15 Sep 2021
Ref
PPC MANAGER
Contract Type
Permanent
Work Experience Level
Executive, Manager
Agency-side or Client-side
Agency Side
Job Role
PPC Manager

PPC Manager

£30,000 - £40,000

Church Crookham

Have you got serious passion for Paid Media and are looking for an opportunity to become a key part in a fast growing agency? Then we seriously have the job for you.

Our client is a fast-growing agency, with fantastic core values and work ethos. They have created an environment that allows people to not only enjoy, work but thrive. They always welcome new team members with such passion. As they look further forward into 2021 and beyond, now is the time to welcome some new and ambitious talent to our fantastic team.

Key Responsibilities for the PPC Manager

  • Implement strategies and maintain paid search, shopping, display accounts across Google Ads, Microsoft advertising and core social media platforms (e.g. Facebook/Instagram)
  • Ongoing keyword, audience and competitor research to ensure campaigns are maximising their reach to the right audiences
  • Ensure our online marketing efforts have the highest possible return on investment (ROI)
  • Control all client budgets and ensuring campaigns are pacing and delivering on KPIs
  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other account key metrics
  • Keyword, feed and placement optimisation, utilising data-led decision making as well as appropriate testing techniques (e.g. A/B or multivariate testing)
  • Write creative and effective ad text to enhance ad performance
  • Working with stakeholders in-house and client-side to develop effective concepts for ad creative
  • Write detailed design briefs for ad creative
  • Monitoring tracking activity for all accounts
  • Drive new customer acquisition via paid activity
  • Monitor competitor activities and take actions based on detailed analysis of the market share
  • Provide regular updates to clients, both written and verbally
  • Ensure clients always receive ad-hoc monthly reports on time
  • Have fun and enjoy work every single day

Skill Requirements for the PPC Manager

  • 3+ years’ hands-on experience of running paid media campaigns, ideally agency side
  • Excellent, organisational, project management and time management skills
  • Highly analytical and KPI driven, structured thinker with strong attention to detail and proven ability to build scalable campaigns
  • Expert knowledge of Google Ads, in particular Search and Shopping campaigns
  • Solid knowledge of Google Analytics and Google Tag Manager
  • Ability to optimise an account in line with a target CPA or ROAS
  • Solid understanding of relevant all platform metrics
  • Proficiency in MS Excel, PowerPoint and Word
  • Experienced in keyword research, bid management, competitor analysis, data-led ad testing, including A/B and multivariate testing
  • Able to proficiently explain account performance internally and to both new and existing clients
  • Desire to stay up to date with all industry developments

Benefits of for the PPC Manager  

Extra day off on your Birthday

Birthday and Xmas pressie

Regular pizza Lunches

Paid for Xmas party with all the trimmings

Company summer family fun day & BBQ

Additional flexi holiday available

Holiday - 20 days + 8 Days paid bank holidays

For further information on this PPC Manager role, please get in touch with Andy at Contact Point Resourcing

 

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