Digital Marketing Manager
Digital Marketing Manager - Colchester - Permanent - £35,000 - 38,000 salary + hybrid working + other benefits
Your new company
Hays Marketing & Communications are excited to be supporting a Colchester-based Care Company in their search for an enthusiastic and hands-on Digital Marketing Manager.
Your new role
Working alongside the Head of Marketing and Head of Recruitment, you will help to deliver the digital side of the marketing strategies, utilising SEO, PPC, CRO and other techniques to generate leads. Other responsibilities will include:
- Planning & implementing multi-channel digital marketing campaigns including email, social media, display advertising, marketing database and SEO/SEM.
- Build and manage social media presence
- Analyse campaign performance, assessing against ROI & KPIs, measuring conversion tests, as well as optimising future spend and performance based on the insights
- Create landing pages and optimise user experience
- Evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Collaborate with external agencies and internal teams
What you'll need to succeed
You will need to have previous experience within Digital Marketing and be able to design and implement multi-channel campaigns.
It is also key that you have experience in optimising landing pages and A/B and multivariate experiments.
Knowledge of analytical tools such as Google Analytics, SEMRush & Hootsuite would be desirable as well as exposure to managing PPC agencies and optimising Google Adwords campaigns.
You must be analytical, creative and enthusiastic and stay up-to-date with the latest trends.
What you'll get in return
This role is offering hybrid working from the office in Colchester and home.
Competitive Annual Salary of £35,000 - 38,000 per annum + excellent benefits
25 days holiday + bank holidays
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.
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