Intelligent People Ltd

Customer Lifecycle Marketing Manager

7 days left

Location
London, England
Salary
£65000 - £75000 per annum
Posted
17 Sep 2021
Closes
29 Oct 2021
Ref
8952
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
Working for an award-winning Tech4Good business the Customer Lifecycle Marketing Manager / Senior CRM Manager / Head of Customer Lifecycle Marketing will develop and implement their customer lifecycle management strategy.


Location: Remote (With office in London)
Salary: £65,000 - £75,000


This is an opportunity for a great Customer Lifecycle Marketing Manager / Senior CRM Manager / Head of Customer Lifecycle Marketing to help build a truly disruptive product which will positively impact people's lives in frontier / emerging markets.


Our client provides solar powered assets on a payment plan to those without a credit history in emerging markets; the next step is to develop and offer a credit platform, using prior assets as collateral in order to allow people to gain a credit history and break the cycle of poverty.



The Customer Lifecycle Marketing Manager / Senior CRM Manager / Head of Customer Lifecycle Marketing will:


*Work closely with country teams in other countries to localise and execute campaigns.
*Conduct market research trying to understand to customer needs.
*Determine the lifecycle journeys and marketing strategies for each customer segment to improve engagement and retention
*Design and execute multi-channel engagement campaigns on mobile app, SMS, USSD, voice, and WhatsApp channels.




The Customer Lifecycle Marketing Manager / Senior CRM Manager / Head of Customer Lifecycle Marketing will have:

*Have a strong background in marketing.
*At least 5 years of experience working on consumer-facing digital payment platforms.
*Experience in a frontier/ start-up organisation would be advantageous, but not essential


This role is managed by Intelligent People a specialist Senior CRM Manager recruitment agency.

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