As the Digital Marketing Manager, you will be responsible for building and leading the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the businesses. You will play a pivotal role in developing and implementing innovative digital marketing initiatives and campaigns that will elevate our brand awareness, expand our reach, and drive business growth.
If you have experience in a Digital Marketing Manager role and have a passion for developing and managing effective campaigns, then this is the perfect role for you.
We are Cambridge University Press & Assessment, a world-leading academic publisher and assessment organisation and a proud part of the University of Cambridge.
About the role
Thisrole provides you with the opportunity to lead and shape our digital marketing presence to increase awareness and reach of the Assessment Network portfolio.
You will work closely with the Head of Sales & Marketing and collaborate with cross-functional teams to create and execute integrated digital marketing strategies that deliver outstanding results.
Key projects include running our digital marketing campaigns, developing our suite of marketing reports, enhancing the customer user journey and developing the capabilities of our marketing platforms - whilst always championing a data driven approach.
Key accountabilities include:
- Implementing integrated digital marketing strategies.
- Devise, plan, manage, analyse and report on effective digital marketing campaigns focusing on Google Ads and paid social media platforms such as Meta, LinkedIn and Twitter.
- Development of email marketing campaigns & user journeys for key audience personas.
- Support with developing our social media presence.
- Keeping up to date with the latest developments and innovations in digital marketing.
This is your opportunity to make an impact! If you don't want to miss out, please take a look at the job description attached at the end of the advert. We want to hear from you.
You will be data-driven and customer-focused, with a keen ability to leverage performance metrics and data to inform decision-making. You have strong written and verbal communication skills, an eye for attention to detail and you can work as part of a team or with a high level of autonomy taking pride and ownership in your work.
To be successful you will demonstrate:
- Excellent organisational and time management skills.
- Experience of developing and implementing integrated digital marketing strategies and campaigns.
- Being flexible, adaptable and enjoy the challenge of problem solving.
- Proficient IT skills in the use of Microsoft office (Outlook, PowerPoint, Excel and Word).
This role is ideally suited for those who have worked in a marketing role and have experience of setting up and running digital marketing campaigns, paid social, search and email with an understanding of channel measurement, relevant tools and ability to connect digital KPIs to overall marketing and business objectives.
Rewards and benefits
We will support you to be at your best in work and to live well outside of it. In addition to competitive salaries, we offer a world-class, flexible rewards package, featuring family-friendly and planet-friendly benefits including:
- Group personal pension scheme
- Discretionary annual bonus
- Life assurance up to 4 x annual salary
- Private medical and Permanent Health Insurance
- Green travel schemes
- 28 days annual leave plus bank holidays
We also offer flexible and hybrid working options from day one. We will consider any work arrangements if you wish to work flexibly or require adjustments due to a disability.
Ready to pursue your potential? Apply now. https://careers.cambridge.org/jobs/vacancy/3530/description
We review applications on an ongoing basis, with a closing date for all applications being 13th August 2023, and interviews are scheduled to take place Thursday 24th August 2023.
Please note that successful applicants will be subject to satisfactory background checks including DBS due to working in a regulated industry.
Why join us
Joining us is your opportunity to pursue potential. You'll belong to a collaborative team that's exploring new and better ways to serve students, teachers and researchers across the globe – for the benefit of individuals, society and the world. Sharing our mission will inspire your own growth, development and progress, in an environment which embraces difference, change and aspiration.
Cambridge University Press & Assessment is committed to being a place where anyone can enjoy a successful career, where everyone has a voice, and where we learn continuously to improve together. Ensuring that everyone feels they belong is essential to who we are, and to the contribution we make to society and our planet.
We believe better outcomes come through diversity of thought, background and approach. We welcome applications from people from all backgrounds and communities, actively seeking to employ people from a wide range of different communities.